Having delivered a number of flagship, boutique and outlet stores over the last five years for Clogau, the family-owned Welsh gold retailer, we were tasked with delivering their first out-of town store in the popular Cyfarthfa Retail Park in Merthyr Tydfil.

Part of the large retail park space was sub-let to Pavers Shoes, with the Clogau concept, created by London retail designers, Innovare Design, include a number of new features.

The vast open ceiling space had a more industrial feel than a typical boutique store, with exposed services and lighting. A large suspended lighting raft was installed over the central seating area with recessed downlights and hanging feature pendants, with illuminated Clogau signage defining their space clearly from the entrance doors.

Due to the type of roof construction, structural engineers’ drawings and calculations were needed before we could lift the raft in to place.

The other new feature was a story book plinth (above) as you enter the store, where the curved pages of a large book were formed in our joinery workshop.

Finished with gold-edged pages, it tells the story of Clogau, from the gold mining in Clogau’s own gold mine in  Snowdonia, to producing the fine collection of Welsh gold jewellery that is on sale in Clogau’s stores today.

This interactive feature has created a lot of interest with the images coming from an overhead projector; customers able to turn the virtual pages by swiping their hand across a sensor panel in the top of the unit.

We built all the stand-alone jewellery cases and the merchandising units to showcase their exclusive range.

The whole fit-out was completed in four-and-a-half weeks, allowing Clogau to open in time for the busy pre-Christmas trading period.

The new store performed very well with high footfall and strong Christmas sales, with a positive reaction from the owners of Clogau and their customers.