Designed by leading interior designers and specialists in jewellery stores, Innovare Design, the interiors are spectacular, featuring many leading watch and jewellery brands including Breitling, Tag Heuer, Gucci, Swarovski, Longines, Tissot, Olivia Burton, FOPE, Tudor and Rolex.
The store occupies a large corner site of 290sq m with a large 18-metre double shopfront, a section of which is dedicated to Rolex. As the shop was on a main intersection of the shopping malls and entrance from the bus station the shopfront also had to be 1-hour fire rated, which itself posed many problems.
The size of the shopfront allows for a range of impressive window displays featuring an array of leading brands utilising multi-level stainless steel, sprayed MDF and Corian plinths. alongside some of the leading brands own displays.
The internal space is cleverly divided using the illuminated coffered ceiling features and carpeted sections inset in the Amtico wood plank floor. The columns are finished in a specialist vinyl wall covering with brass finish trims and LED lightboxes, whilst the joinery is a mixture of brass finish metalwork, sprayed MDF and Corian inlays.
We also created a dedicated Rolex in-store showroom, along with luxury brands including Breitling, Longines, TAG Heuer and Gucci; the new store also offers a stunning selection of fine and bridal jewellery.