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First established in 1911, Wakefields is a fourth-generation, independent family jewellers that has been at the heart of the retail community in the West Sussex market town of Horsham for 110 years. 

Their thriving business combines fine gemstones and bespoke jewellery, as well as an impressive collection of iconic watch brands, such as Rolex and Tudor.

London-based retail design consultancy, Innovare, was appointed to completely re-design the existing Wakefields store, which incorporates an expanded Rolex showroom, a luxurious new bar and multiple viewing rooms for bridal, fine and bespoke jewellery design.

The overall design was heavily inspired by the Art Deco period that was incredibly popular during the time Wakefields first moved into 11 West Street in the 1930s and features a stunning new Art Deco glazed rooflight.

The quality of finishes and attention to detail is evident throughout with the use of stained oak, bronze metalwork, reeded and textured glass, Venetian antique mirrors, Armourcoat polished plaster and leather.

Intricate detailing throughout emphasises the quality of our joiners that crafted the new bar, display cabinets, the private viewing rooms, doors, balustrading, consultation furniture, window beds and displays.

We started work in January and carried out the refurbishment over a four-month period, whilst the country was largely in lockdown. The the result is a spectacular new store that has delighted the owners, Dominic and Melanie Wakefield, and has been equally well received by their customers.

Commenting on the stunning new look store, co-owner Dominic Wakefield said: “We are delighted with the finishes and quality of workmanship that has been achieved.

“We have seen a huge uplift in sales and the customer and industry feedback has been amazing!”