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N.Peal was launched in 1936 by Nat Peal selling high quality cashmere knitwear; over the years the company has expanded its range of fine knitwear and today has two stores in London and one at Bicester Village, the designer outlet centre. 

The re-designed Burlington Arcade store is set over three floors, with 6 distinctive rooms dedicated to mens and ladieswear.

Amos and Amos’s interior design scheme, which acknowledges the company’s Art Deco origins, is a stunningly beautiful platform on which N.Peal’s stylish collections are displayed, reflecting the luxury, glamour and aspirational quality of the brand, as Darryl Amos explains: “Our design scheme incorporated traditional geometric patterns, intricate metalworking, and Art Deco-inspired colours were re-interpreted at every stage to present a modern and relevant interior with classic detailing.”

Datum was responsible for bringing Amos and Amos’s designs to life, which involved the manufacture and installation of bespoke-designed display cabinets, shelving and tables in timber and polished brass, along with individual pieces of high quality joinery.

Prior to the fit-out of the new interior Datum stripped-out the existing store, in a series of phases allowing N.Peal to continue trading; we then installed new signage, lighting, flooring, heating, marble window beds and specialist decorations, including bespoke wallpaper printed exclusively for N.Peal.

The main challenges for Datum included allowing the company to continue trading, with no visible disruption to the customers, and working within a fairly restricted footprint in such a fine listed period building. Part of our works included manufacturing and piecing in sections of cornice to match the original and installing a new polished hardwood curved and sweeping staircase in menswear between ground and first floor, replicating exactly what had previously been in place. The staircases in both menswear and ladieswear were clad in new, bevel-edged mirrors to stunning effect.