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iSmash, which was established in 2013 by entrepreneur Julian Shovlin, is a high tech brand specialising in the express repair of smartphones, tablets and computers.

In 2017 Datum was chosen to work with iSmash to implement their new retail concept at the existing iSmash store on London’s King’s Road and to fit-out a new store on Tottenham Court Road.

Since then, Datum has fitted-out over 15 stores at various locations around the UK, including the high street, shopping centres and railway stations.