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Working closely with London-based brand experience consultants, White Label, Datum created a new visitor centre for Fuller Smith & Turner’s brewery in Chiswick, called the Hock Cellar, which enhances the visitor experience and positions the brewery as an unmissable destination for beer enthusiasts and tourists alike.

The new visitor attraction incorporates a series of information walls, interpretation panels and interactive displays that help to tell the story of the company that dates back to 1845.

To celebrate and tell the Fuller’s story, the cellar is divided into various immersive and interactive zones, which take the visitor on a journey of discovery through the brewery’s rich heritage and fascinating history.